Hotel Cuisine & Menus
Special Edition: April 2, 2008
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Green Giant
Southern California Hiltons and Doubletrees expand to organic
banquet menus


It takes more green to go green.

That’s something hoteliers and guests have accepted as the price of organic, locally grown, and sustainable food when it comes to individual meals in a restaurant setting. But does that acceptance hold up when it’s expanded to large banquet and catering menus?

“The price is 20 to 30 percent higher, but the customer knows it’s 20 to 30 percent higher. I don’t think they have a problem with it,” says Fred Mensinga, executive chef, Hilton Anaheim.

Mensinga is part of a culinary team from three Hilton and four Doubletree properties in Southern California that is taking the next step in organic, locally grown, and sustainable banquet menus with the Eat Naturally program, which rolled out in December.

Eat Naturally started as the brainchild of Joseph Kruvi, Hilton’s area vice president, Southern California, and managing director. Kruvi asked Mensinga to organize the executive chefs and catering directors from the seven properties to strategize how Eat Naturally could be done on a banquet scale.


Sensitive Sourcing


“When we started planning the menus, sourcing was one of the biggest challenges, because you might have banquets for 2,000 or 4,000 people. Suddenly, you’re talking a lot of products and a lot of volume,” says Mensinga.

While organic proteins like beef, pork, and lamb are available year-round, Mensinga says produce is strictly seasonal.
Eat Naturally logo

“We actually visited some of the farmers who grow organic vegetables here, and none of them have any huge volume, other than Driscoll,” he says. “They only have certain vegetables available at certain times, so you can’t promise a customer that you’re going to get something months in advance. There needs to be some flexibility in the product selection,” Mensinga adds.

Click here to view a beautifully designed Eat Naturally menu, including refreshment breaks, receptions, breakfast, beverage, and dessert menus (PDF).

Seafood is another area Mensinga says takes enormous effort to source sustainably on a banquet level. Eat Naturally follows the guidelines of the Monterey Bay Aquarium’s Seafood Watch program (www.mbayaq.org/cr/seafoodwatch.asp), which advises which endangered fish should stay off the banquet menus and which sustainable fish belong on them.

Rolling Out


Despite the logistics of putting together Eat Naturally, Mensinga says customers have caught on to the menu, and the extra price of going green hasn’t been an obstacle.

“Our guests know about the pricing going into it. We have a group that comes here [Hilton Anaheim] every year, for example, and their hospital is going green, so this year they thought it was a great idea to do an all-natural menu during their stay,” Mensinga says.


If Eat Naturally is successful, management plans to roll it out to other Hilton and Doubletree properties around the country. Certain items might be more difficult to source on a banquet scale than they would be in bountiful California, but Mensinga says the flexibility of the menu allows for regional variations.

 

Click here to view the Eat Naturally Recipe Gallery
and Plating Presentations:


 

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Pinpoint Revisions
Shelton Courtyard by Marriott targets underperforming menu items

Whoever coined the phrase “don’t throw the baby out with the bathwater” probably wasn’t talking about revising hotel lounge menus.

But it’s an expression that definitely applies to changes made at the Shelton Courtyard by Marriott in Shelton, Connecticut.

Santos and Haughton“We got rid of the appetizers that weren’t selling. Our bar menu was about three years old, and it was a little tired. We certainly weren’t getting enough business at night,” says Wes Santos, food and beverage manager at the hotel.

Instead of tossing the entire menu out at the hotel’s Huntington Grille lounge, Santos and his executive chef Leighton Haughton looked at each item up close to identify which ones were underperforming and which ones could stay.

Santos says it’s a strategy that kept their regular customers happy and resulted in a 45 to 50 percent increase in covers since the new menu debuted in February.
 

Research and Reward

“We went out to a different restaurant in the area each night for a whole week to get an idea of what the market was delivering,” Santos says.

That’s just one way Santos and Haughton tried to pinpoint what was wrong with their old menu. They also tested and tasted new dishes with a former corporate chef, and, most importantly, they absorbed feedback from regular customers at the hotel’s nightly manager’s receptions.

“Ninety percent of the comments were, ‘We want something new.’ One of our customers is here maybe 20 weeks out of the year, and she definitely wanted to see something different,” says Santos. “Overall, they liked the fact that we kept certain things. If we got rid of the menu altogether, I don’t think they would have responded positively,” he adds.

Once all the information was in, Santos and Leighton identified four items to be replaced, including:

Old Appetizer: Fried Calamari with Marinara Sauce—$7
New Appetizer: Balsamic-Glazed Calamari—$8

 “Chef and I were discussing the new menu one day, and he mentioned he visited a restaurant that had a balsamic glaze over crab cakes. We decided to try it over the calamari, and it was phenomenal,” says Santos.

Old Appetizer: Bacon-Wrapped Jack Daniel’s Barbecue Shrimp Cocktail—$8
New Appetizer:
Classic Shrimp Cocktail—$9

“Before, we had to throw the bacon-wrapped barbecue shrimp in the oven, let it cook, and make a Jack Daniels sauce to pour over it. That alone took about 20 minutes. The classic shrimp cocktail takes 5 minutes, and it’s worked out great,” Santos says.

The biggest selling dish on the new menu, according to Santos, was actually added without replacing anything: Scallop Corn Shells (fresh scallops in a corn shell with corn salsa—$10). Santos and Haughton thought it was too good to ignore when they tested it, so they made room for it on the menu.

Next Steps

The extra work has definitely paid off for Santos and Haughton, through additional business and satisfied regulars. Santos says the appetizer revisions worked so well, they’re applying the same process to their restaurant’s dinner menu.

“Since we’re a hotel, it’s really tough to capture an in-house audience. A lot of people will definitely eat breakfast, but for dinner, they like to go out. We were slowly starting to lose business at night, but it has definitely picked up with the new appetizer menu.”

Click here to view the new Huntington Grille appetizer menu, plus photos and descriptions of the new menu items (PDF).
 

 RELATED EDITORIAL LINKS

¨  The Leopard Lounge at Chesterfield Hotel walks the line between high-end gourmet fare and comfort food.
www.hfbexecutive.com/biol/may-june2007-leopard-lounge.asp

¨ “We’ve gone from...about 25 covers to about 125 covers in the evening,” says Jeremy Millar, general manager, Sporting News Grill, Holiday Inn Select, Dallas.
www.hfbexecutive.com/topics-features/cuisine-menus/cmnews1.htm


Hotel Food & Beverage Trends & Directions Conference


Tableside Simplified
Some assembly required at Four Seasons Resort Scottsdale

Plate presentation is always a factor when finalizing a new menu. But at Four Seasons Resort Scottsdale at Troon North, presentation was the factor in deciding which dishes made the cut at the hotel’s new Talavera Restaurant.

“I didn’t want to do just another steakhouse," says Mel Mecinas, executive chef at the resort. "As a chef, I want to give the guest a wow factor with my food, and I can do that by extending the presentation to the table because the guest wants to see the details of the dish."Talavera at Four Seasons Resort Scottsdale

Mecinas built a menu that not only reflected a high-end steak and seafood selection, but also included the test of whether the ingredients could be prepared in the kitchen and assembled tableside as a showpiece by a server in under four minutes.

“We practiced with the servers to minimize the time spent mixing and slicing tableside. You want to keep it quick and clean so it doesn’t hold up the overall dining experience,” Mecinas says.

Some of the dishes that hit Mecinas’s balance of practicality and presentation include:

  • Wagyu Beef Tartare – The meat is prepared and seasoned in the kitchen, then brought tableside, where the server mixes it into a tower, then drizzles it with olive oil and a dash of mustard crème fraîche. It’s then placed into a glass filled with crushed ice. “It looks fantastic,” says Mecinas.


  •  
  • John Dory – The fish is plated with crab brandade and white asparagus. To finish, the server makes a saffron shellfish broth tableside, putting lobster stock and saffron into a coffee press with tarragon, parsley, and dill, and pushing the press down. The mixture is poured into a bowl over baby carrots, baby turnips, and baby squash.
     

  • Chocolate Illusion – A large chocolate dome covering a dish of cherry-pistachio mousse is brought to the table. The server pours hot white chocolate over the dome, and it melts, revealing the mousse underneath. “It’s a great example of finishing touches happening at the table,” says Mecinas.

Talavera was previously a steakhouse called Acacia, with seating for about 130. Mecinas says he lost around 15 seats when Acacia turned into Talavera because more room was needed for the tableside presentations.

And if rolling out a new restaurant concept and menu wasn’t enough pressure, Talavera opened to a packed house during one of the busiest times of the year, with the Super Bowl and the FBR Open Golf Tournament in town. Even with that trial by fire, Mecinas says Talavera has been a hit.

“We said from the start, ‘Let’s make it more fun for my staff.’ And that’s the key to this menu. It’s nothing crazy. It’s very simple, and it has great presentation.”

Click here to view the Talavera menu (PDF).
 

 RELATED EDITORIAL LINKS

¨ Servers practice presentation skills workshop, with extra points for voice inflection, stage presence, and eye contact.
www.hfbexecutive.com/biol/jan-feb2006-lessons.asp

¨ Four Seasons Atlanta “Artful Taste” dining option offers innovative small plates at big events for banquets and weddings.
www.hfbexecutive.com/biol/march-april2007-gerstenecker.asp

 SPONSORED PRODUCT LINKS

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Creative Conch
Reducing food cost by sourcing locally

Think of the Bahamas, and the word plentiful comes to mind: plentiful sunshine, plentiful beaches, and plentiful smiles from the locals.

Another bounty around Nassau is just out of view in the Atlantic Ocean and is a versatile menu staple at the 694-room Sheraton Cable Beach Resort.

“We use about 200 pounds of conch a week when we’re busy, and we have a vendor who supplies us with fresh conch every day. They recognize our need to be profitable, so we arrive at prices that are agreeable, and everybody wins,” says Ricardo Pearce, director of food and beverage at the hotel.

Pearce says conch is important not just because it adds authentic Bahamian cuisine to the resort’s menus, but also because the Bahamas doesn’t have the variety and volume of locally sourced food that a large hotel needs to operate daily. He says the bulk of their ingredients are shipped once a week from Sysco in Florida.

Consequently, lower-priced, island-sourced conch becomes more than a token Bahamian dish. Pearce says spreading it across several entrées helps offset the higher price of imported items, and consequently helps keep the overall food cost in check.

Cooking with Conch

The Sheraton Cable Beach has six F&B outlets, including the poolside Dolphin Grill, the grab-and-go Caribe Café, and the Bimini Market buffet, as well as room service and a banquet operation.

Across this mosaic of menus, the versatility of conch is on display, including:

  • Conch fritters—conch meat mixed with onions and peppers in a batter and deep fried

  • Conch salad—cubes of raw conch mixed with lemon or lime and chopped vegetables

  • Cracked conch—conch pounded flat, breaded, seasoned, and deep fried

  • Conch chowder—similar to clam chowder

  • Conch cakes—similar to crab cakes

  • Conch and grits for breakfast

Sheraton Cable Beach grand opening
L-R: Don Robinson (Baha Mar Resorts), Graeme Davis
and Kevin Regan (Starwood). Photo by Wendell Cleare.

“It’s more than just about flexing conch on our menus to keep the food cost down. It gives the customer something they may not have had at home. I think more often than not, our guests come here wanting to try conch at least once in some form,” says Pearce.

He adds that conch is particularly interesting to many male guests because of the food’s fabled reputation as an aphrodisiac.

“I don’t know if there’s any truth to that, but those properties seem to conjure up a lot of interest, and a lot of people try it because of that.”

Click here to view the Dolphin Grill lunch and dinner menus (PDF).
 

 RELATED EDITORIAL LINKS

¨  Loews establishes relationships with local F&B artisans to deliver a uniquely local experience for guests.
www.hfbexecutive.com/biol/may-june2006-loews.asp

¨ Words of wisdom on receiving seafood.
www.hfbexecutive.com/blog/?p=57

 


A Fitting Footprint
Holiday Inn Express adds hot breakfast food, not extra space

It’s more of the same at Holiday Inn Express… at least when it comes to the size of their breakfast bar.

The brand rolled out a hot breakfast selection in October that is now in more than 1,500 properties. But part of fitting new items like pre-cooked eggs, omelets, sausage patties, bacon, and gravy alongside existing items like cinnamon rolls, yogurt, and cereal, was finding a place to put them without expanding the 16-foot buffet bar already installed in its hotels. Express Start logo

“We designed everything to that same 16-foot bar, so we knew all the properties could execute this new concept,” says Sue Morgan, vice president of franchise food and beverage for InterContinental Hotels Group.

Keeping the same footprint while expanding the breakfast menu required nearly two years of research. Starting in 2005, Holiday Inn Express tested hot breakfast food for the first time in certain markets as a specialty item, and guest scores were “really strong” according to Morgan.

“A number of our competitors had become very aggressive with eggs and some of the other hot specialties that guests were now expecting, so this gave us an opportunity to redefine where we took our breakfast as a brand,” she says.

Tale of the Tape

At the heart of the research that eventually became the current breakfast buffet was the study of video recordings taken during peak periods at one of the brand’s busiest properties.

“We filmed the entire breakfast experience in Orlando, and we fast-forwarded to see the
time-in-motion of where guests aggregate,” says Morgan.

In addition, Morgan says they used feedback from customers and staff to round out the video evidence, and concluded:

  • The three areas with the longest wait times were cereal, meats and eggs, and the drink dispenser. This resulted in “spatial segregation” of cereal to the far left, meats and eggs in the center, and the drink dispenser to the far right.
     

  • Other items were placed in between that kept the “one stop shopping” theme alive at each station. For example, yogurt and milk were placed next to the cereal, and the warm cinnamon rolls next to the hot meats and eggs.
     

  • More “landing areas” were needed for plates, bowls, and utensils. Instead of one location, these items were placed at multiple areas along the bar, reducing congestion.

Holiday Inn Express breakfast buffet
[click on image to enlarge]

Certain elements from the previous breakfast layout were also consolidated based on the research. Pitchers of water were replaced with the drink dispenser, which, in addition to creating space for the new hot food stations, also saved labor, because the breakfast hosts no longer have to refill the empty pitchers.

Tip of the Hatco

Once the new layout was set, Holiday Inn Express worked with Hatco to custom build hot food display cases to fit the 16-foot bar and also created vendor partnerships with John Morrell to provide the bacon and sausage and with Michael Foods to supply the pre-cooked eggs to the North American properties. (J.M. Schneider and Trilogy Egg are the vendors for Canadian properties.) Each hotel also received a convection oven for back-of-the-house retherm of the new hot food items.

Since the rollout in October, Morgan says customer feedback has been extremely positive, and the brand didn’t need to spend additional money expanding the breakfast area after expanding the menu.

“Guests absolutely love the new breakfast bar. It’s easy to find what they’re looking for, and the quality of the product is exactly what they want.”
 

 RELATED EDITORIAL LINKS

¨ Curdled Milk: Why your guests loathe the hotel breakfast.
www.hfbexecutive.com/blog/?p=49

¨ Parade of Buffetware
www.hfbexecutive.com/biol/nov-dec2007-parade-buffetware.asp

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Balancing Burger Basics
Capturing the locals at the Avalon Beverly Hills

Just a few years ago, the traditional burger was given the culinary equivalent of a top hat and tuxedo at many restaurants around the country. Made from costly Kobe beef and topped with ingredients like foie gras, caviar, and truffles, many of these bank-breaking burgers were priced near $100.

“You don’t see it as much anymore,” says Scott Garrett, executive chef, blue on blue, Avalon Hotel Beverly Hills. “I think restaurants tried to jazz burgers up using expensive products and glitzy names. They tried to impress people with ingredients instead of the actual taste,” he adds.

Today, diners are seeing a trend toward back-to-basics burgers utilizing fresh, organic, and locally grown ingredients. It’s a concept the Avalon has plugged into its Monday Bistro Burger menu at the property’s 143-seat blue on blue restaurant, which is offered in addition to the regular menu.

“Monday is usually one of our slower nights, and we’re attracting a lot of locals. We recently did about 55 people just for burgers. When Monday competes with Thursday, Friday, and Saturday, I feel pretty good about it,” Garrett says. He adds that Bistro Burgers also account for about 75 percent of room service sales on Monday nights.

Local Attraction

The burgers at blue on blue are deceptively simple, using mainly ingredients sourced from the nearby Santa Monica farmers’ market. To area diners, that adds credibility to what’s on the plate.

“We offer a lot of local ingredients. We only do Bistro Burgers once a week, so everything starts out fresh, and we make everything that day,” says Garrett.

blue on blue's Olympic Burger
blue on blue's Olympic Burger

In addition, the burgers are named after California locations, like Santa Cruz, Malibu, and Sonoma, with toppings to match, adding a playful element that locals immediately recognize.

“We’ve paired, for example, the Malibu with a lobster burger, the Beverly Hills with Kobe beef, and the Alvarado with a south-of-the-border twist using pesto jalapeño relish,” Garrett says.  “I don’t want to give people a lot of verbiage they won’t understand. I want people to eat here because it’s fun,” he says, adding that the biggest sellers are the Beverly Hills Kobe and the Rustic Canyon burger, which is topped with woodland mushroom ragout.

Balance

While some of blue on blue’s menu reflects the “gilded age” of burgers, such as the Beverly Hills Kobe or the Sonoma, topped with shaved summer truffles, Garrett says those ingredients are there for flavor, not to raise the prices, which range from $18 to $32.

“In the hotel business, people know they can count on a burger, and I think it’s important that you keep it simple. That doesn’t mean that you can’t try a different twist, but the key is not to overdo it.”

Click here to view blue on blue's Bistro Burger menu (PDF).
 

 RELATED EDITORIAL LINKS

¨ Holiday Inn Blacksburg attracts the college crowd with innovative menus and promotions.
www.hfbexecutive.com/biol/nov-dec2006-college.asp

¨ Kor Hotels "home-grown" celebrity chefs attract local clientele.
www.hfbexecutive.com/biol/july-aug2007-kor-chefs.asp

 



Hotel F&B home

In this issue:

Balancing Burger Basics
Capturing the locals at the Avalon Beverly Hills

A Fitting Footprint
Holiday Inn Express adds
hot breakfast food, not extra space

Creative Conch
Reducing food cost by sourcing locally

Tableside Simplified
Some assembly required at Four Seasons Resort Scottsdale

Pinpoint Revisions
Shelton Courtyard by Marriott targets underperforming
menu items

Green Giant
Southern California Hiltons and Doubletrees expand to organic banquet menus

Eat Naturally Recipe Gallery and Plating Presentations
 


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Hotel F&B
National Editorial Advisory Board

Brian Abel
Corporate Director Outlets, Westin Hotels

Kris Beck
Director, Brand Operations Support
, Embassy Suites Hotels

Mary Bentley
President, Women's Foodservice Forum

Terry Bickhardt
President/COO, Waterford
Hotel Group

Don Billings
President, Incentive Marketing Inc. (iMi)

Elizabeth Blau
President, Blau & Associates

Pete Boyd
VP F&B, The Venetian Resort Hotel Casino

Tom Brija
President, Spring USA

Nicholas Clayton
President, Kor Hotel Group

Paul Daly
Asst VP F&B, Hyatt Hotels

Fred DeMicco
University of Delaware

Giorgi DiLemis
VP F&B, Gaylord Hotels

Andy Dolce
Chairman and Managing Director, Dolce International

Matt Engels

VP Hotel Operations,
Red Lion Hotels

Steve Enselein
VP, Catering and Convention Services, Hyatt Hotels

Richard Faeh
Corporate Executive Chef, Starwood Hotels

Don Fisher
President/CEO,
Fisher-Nickel Inc.

Frank Fraser
Catering Director,
Mandalay Bay

George Goodrich
Corporate Director F&B,
Red Lion Hotels

Steve Hedberg
VP Operations, Carlson Hospitality International

Michael Heeb
VP, Paragon Gaming

David Henkes
Senior Principal,
Technomic Inc.

Menze Heroian

VP Food & Beverage,
Tishman Hotel Corp.

Jean-marc Jalbert
VP F&B, Sofitel Hotels

Dieter Kadoke
President, PointSource LLC

Steve Kirsch
Director of Culinary Operations,
Holland America Line

Niki Leondakis
COO, Kimpton Hotels & Restaurants

David McIntyre
VP F&B, MGM Grand

Scott McMinn
VP, Benchmark Hospitality Corporation

Bart Mahoney
VP F&B, Bellagio Resort,
Las Vegas

Tobias Mattstedt
VP Restaurant Development, MGM Grand

Sue Morgan
VP Franchise F&B, InterContinental Hotels

Vito Palmietto
Corporate Director F&B,
JQH Hotels

Gus Sader
President/CEO, Hospitality Asset Services

Fernando Salazar

VP F&B, Wyndham Worldwide Hotels & Resorts

Martie Sparks
VP, Catering & Convention Services, Mandalay Bay

Roger Taylor
VP F&B, Columbia
Sussex Corporation

Frederick M. Tibbitts, Jr.
President, Fred Tibbitts
& Associates

Matthew Von Ertfelda
VP Restaurants & Bars, Marriott International Inc.

Doug Zeif
VP F&B, LXR Luxury Resorts

Hotel Cuisine & Menus is edited by Michael Costa and published in affiliation with Hotel F&B Magazine
and
Hotel F&B Online (www.hfbexecutive.com).


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