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Imported Mexican Beer » Beyond the Beach
Fun in the sun with sand and surf—what’s not to love? As a brand, Corona Extra conjures images of pure relaxation on the beach. And, as the #1 imported beer in the U.S., it has quite a following.
“The Mexican beer category is extremely popular,” says Roger Taylor, vice president of F&B at Columbia Sussex Corporation in Fort Mitchell, Kentucky. “Corona Extra and Corona Light have experienced tremendous growth in a relatively flat beer market over the last several years. The brand identifies with all age groups.”
But it’s a favorite beer for young drinkers in particular. “The flavor profile of these beers is what today’s younger beer drinkers are looking for,” Taylor notes.
Crown Imports LLC imports, distributes, and markets an attractive imported beer portfolio across the entire U.S. In addition to Corona Extra and Corona Light, the Crown portfolio includes Modelo Especial, Negra Modelo, Pacifico, St. Pauli Girl, and the Tsingtao beer brands.
“The print media and TV advertising for Corona is first class,” says Taylor. “Crown Imports has a great national account team. They really keep me informed on what’s happening in the beer industry, and their distribution support system is very good. Whenever we go into a new market, they’re fully supportive of us.”
Since its introduction in America in 1981, Corona has become the fastest growing imported beer in U.S. history and a staple on many hotel core beer menus. Corona Extra has been brewed and bottled in Mexico by Grupo Modelo since 1926. Grupo Modelo is Mexico’s largest brewer, operating seven state-of-the-art breweries throughout Mexico and currently exporting Corona to more than 150 countries worldwide. – ADK
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