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Private Label Wines » A Bottle That Enhances Your Name
2,250 cases. That’s how much Lawry’s private label wine was consumed last year at the four Lawry’s Prime Rib Restaurants in Beverly Hills, Chicago, Dallas, and Las Vegas.
“It’s by far the best seller on the menu,” says Bryan Monfort, vice president of operations for Lawry’s Restaurants Inc. “A segment of our guests looks to us for a recommendation about what they should drink, what will pair well with our prime rib. They trust us. And for over 20 years, Lawry’s has trusted Round Hill wines from Rutherford Wine Company as our private label product.”
“Initially, we chose the Round Hill Cabernet Sauvignon and Chardonnay,” says Monfort. “Later, we added the Merlot, which is much softer and more approachable for those who find Cabernet too strong. The Round Hill is a very consistent product. Over time, all three varietals have maintained the same flavor profile. They’re very drinkable, case after case, right when it comes to us.”
“At this case count, lots of wine vendors have come to us,” he adds. “We’ve done blind tastings, but we keep coming back to Round Hill because of its consistency. A large percentage of our guests come four or five times a year to celebrate special occasions. They’ve come to know and appreciate the wine. At Lawry’s, we want to provide good quality at a good value. Our private label product absolutely fulfills this.”
Rutherford Wine Company has long been recognized as a consistently producing high quality, high value private label wine vendor. Their Round Hill private label restaurant and banquet wines are a top choice of premier hotels, restaurants, and resorts in more than 10 countries. – ADK
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