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READER PICKS » 10 Strawberry Street Plates on Hell's Kitchen TV Series
“Hell’s Kitchen”—a reality TV battle among twelve aspiring chefs trying to win the respect of chef superstar Gordon Ramsay—features contestants fighting for the opportunity to be named
executive chef at one of the restaurants within the Red Rock Casino Resort and Spa, the newest casino resort in Las Vegas.
10 Strawberry Street, which imports porcelain dinnerware from around the world, is excited about the opportunity to have their plates featured on the show. “When the show contacted us
and asked if we would like to feature our product, we knew it was an opportunity we just couldn’t pass up,” says Zachary Zucker, COO of 10 Strawberry Street. “Having seen ‘Hell’s
Kitchen’ in their first season, I knew this was the type of exposure that doesn’t come along everyday,” he adds.
Dawn Sinko, art director for “Hell's Kitchen,” saw something in 10 Strawberry Street’s Double Silver line pattern that made it “stand out from all the rest. The plate provides a very elegant
and beautiful look that fits perfectly into the theme of ‘Hell's Kitchen.’ We were able to achieve a presentation that could showcase the abilities of the twelve contestants.
“We had such a great experience with 10 Strawberry Street. They provided us with an array of different patterns and made it a very easy experience for everyone,” adds Sinko.
“Putting our product in the hands of a world class chef such as Gordon Ramsay gives us the confidence and belief that our product is in the upper echelon of the industry,” says Zucker.—JMW
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