Reservation Systems » Make Reservations, Not Excuses

A couple's romantic evening or a family celebration can be ruined when the restaurant has no record of their long-standing reservation.

By automating the restaurant reservation process, guest satisfaction rises by eliminating lost reservations and double bookings that occur all too frequently when done manually at multi-outlet properties, explains Fred Hoffmann, f&b director at the Hyatt Regency Jacksonville (Florida).

Hoffmann was instrumental in installing the fully-integrated ReServe Interactive Reservations and Table Management systems when he worked as assistant executive manager for f&b at the Hyatt Regency Grand Cypress in Orlando, Florida.

"This ReServe system automates, manages and streamlines the reservation process for multi-restaurant properties," Hoffmann says. "By centralizing reservations, the system eliminates overbooking and underutilization due to no-shows. The system helps maximize capacity, plan for proper staffing levels, and increase revenues."

Hoffmann also notes that an upgraded version links to a property's POS system. The "table diagram" feature, for example, allows a server to inform the host ahead of time of pending table availability, which can speed up the seating process and improve guest service, he adds.

Another feature of the ReServe system allows repeat guests to make their own reservations on-line.

Hoffmann noted that he currently doesn't use the system because the Hyatt Regency Jacksonville "is a totally different concept and the system is not applicable."

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