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Hotel Bottled Water Programs » Perrier Reigns
When Perrier is poured, the sales pour in.
The quality and reputation of Perrier definitely drives hotel bottled water sales, says Joseph Marsco, general manager for Las Vegas-based Gastronomy Management Group.
Marsco explains that Perrier was selected because of its worldwide reputation as a better quality water and because it complements the theme and cuisine of the French-style elegant dining at Mistral, which opened in August 2004 in the Las Vegas Hilton. The Gastronomy Management Group includes several of Las Vegas top restaurants, bars, and lounges.
According to Marsco, presentation of premium bottled waters such as Perrier is as important as the water itself.
We treat bottled water like wine or any bottled beverage, explains Marsco.
He says tables are pre-set with stemmed elegant water glasses and that Perrier is mentioned by name when bottled water is initially offered. Bottled water is always served appropriately chilled and the water glasses are kept properly filled.
Bottled water is served and maintained in the same fashion as other bottled beverages, Marsco says.
In addition to hotel restaurant sales, Nestle Waters offers several bottled water vendor programs, including bottled water minibar programs and in-room neck hangers.--SBH
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