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What Martha Bader, director of F&B procurement for Carlson Hotels Worldwide, Minneapolis, likes best about their partnership with Equal Food Service's sugar substitute is that it truly is an equal partnership.
"What Equal brings to the table is name recognition," Bader says. "It's an artificial sweetener brand known for its quality and consistency. It's a brand consumers know and respect."
While Carlson Hotels does not mandate which low-carb sweeteners must be used on its five cruise ships and 887 hotels in 69 countries, the chain encourages hoteliers to use brands that consumers/guests easily recognize and to select purveyors that embrace the partnership philosophy. "Our partnership with Equal helps our brand image," Bader adds. "It helps move our brands up within our category. It adds to what we're doing throughout our brands."
Equal sugar substitute is offered at the breakfast bars at Carlson's Park Inns and Country Inns & Suites, as well as on all tabletops at the Radisson and Park Plaza Hotels & Resorts.
Carlson recognizes the link between artificial sweeteners and guest preferences. "We wouldn't use a generic product on the tabletop," Bader notes. --SBH
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