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Rum Drinks » Summer Fun, Cruzan Rum
Tropical weather, poolside cocktails, and vacations conjure up images of rum-soaked drinks. And there are few better rums to serve than Cruzan for hotel cocktail menus.
Cruzan Rum is an official sponsor of the 2005 MIXIE Awards Hotel Cocktail Competition and for good reason. Their rum is served in the finest hotels and on hotel drink menus featuring superior hotel cocktail presentations.
Stephan Dartois, senior beverage manager at the Waldorf-Astoria Hotel in New York City, enjoys Cruzan's "large selection . . . and the quality is top shelf." He initiated a summer drink promotion using Cruzan in three of the four cocktails offered in the program.
Cruzan Rum recipes appeal to guests on both coasts. Mac Gregory, executive assistant GM of the Monterey Hyatt Hotel, always sells Cruzan Rum. Gregory has opened several hotels for Hyatt and while he adheres to company specs, "Cruzan goes everywhere I go," Gregory says.
He likes the ultra-premium rum because he can use it as an upsell in hotel cocktails. The Monterey Hyatt pours Cruzan Rum in their hotel rum drinks because, as Gregory says, "it adds more value to the client experience."--KB
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