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Pre-Made Pizza » A Pizza of the Profits
Unlike other hotel properties that lose room service pizza orders to off-premise pizzerias, the Wyndham Bel Age Hotel in West Hollywood, California, is ringing up sales using Freschetta's 4-cheese pizza by Schwan's Food Service.
Executive Chef Dennis Burrage credits Freschetta's 4-cheese pizza with boosting the bottom line and enhancing guest satisfaction. In addition to healthy room service pizza orders, sales are strong poolside and at the hotel's all-day dining venue during lunch, dinner and the Friday night jazz sessions.
"Once people see our menu, they're sold on it," Burrage says.
The pre-made pizza is convenient, uses the existing pizza oven, and reduces labor, all of which save money, Burrage points out.
"Freschetta's premium pizza is a big money saver without giving up quality," Burrage says. "The crust is so easy to work with in the pizza oven we have, and I prefer the taste of the cornmeal crust. It would take additional equipment--a special pizza oven--if I made it from scratch," Burrage says. Burrage explains how he came to use Freschetta's prepared pizza.
"I saw it at a food show, I sampled it, and I immediately started using it," Burrage recalls. --SBH
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