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Durable Table Linens; Building on Loyalty
Gaining market share and having the distinction of being the fastestgrowing line of table linens in the world are signs of success that go hand in hand with customer loyalty.
Gary Crowder, senior vice president, F&B, Mohegan Sun Hotel Casino, Uncasville, Connecticut, says he has tried and used several different table linens. But what sells him on Signature by Milliken is its absorbency, texture, and fabric feel.
"It is rare to have a fine linen with durability, combined with the customer-enhanced finish," Crowder says.
Attributes of the Signature brand include better feel, durability, excellent clean-up, colorfastness, little shrinkage, and pill resistance. These are detailed in Milliken's updated website, www.millikentablelinen.com.
The website also elaborates on Milliken's forums and seminars, available free to customers, including the yearly F&B Forum. This four-day gathering explores new trends in the F&B market, promotes networking opportunities, and provides the arena to learn from F&B industry leaders and counterparts. This year's event will be held April 24-27 in Milliken's Spartanburg, South Carolina, headquarters. --SBH
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