n 1942, a film starring Bing Crosby, Fred Astaire, and Marjorie Reynolds hit the silver screen. A
show-businessman (Crosby) retires and buys an inn, where every holiday, even President’s
Day, is paid tribute with festive décor, a fine dinner, and, of course, singing and dancing. The
film’s name is Holiday Inn, and not only is it a classic, it’s an inspiration. Most hoteliers know
that to entice guests during the holidays, they have to channel old Bing’s classic hotel—in one
way or another.
“If your hotel restaurant can’t sell out on Thanksgiving, you should probably shut down,” says
Steve Reinke, director of special events at Atlanta’s Château Élan Winery & Resort. Kicking off the
winter holiday season with a bang, Château Élan’s Versailles restaurant sees 800 diners throughout
Turkey Day. Director of Restaurants Chris Senden believes that’s due not only to the expansive buffet
of gourmet comfort food but to the festive environs in which the food is presented.
“Our buffet is set around the perimeter of a
beautiful water fountain, in the center of our
three-story atrium,” Senden says. “When guests
walk down the staircase into the room, they see
flower arrangements in the colors of fall leaves;
tied wheat shafts in cylindrical pottery vases; ice
sculptures of turkeys and cornucopia standing in
the fountain; smaller, tiered fountains in addition
to the main one; and colorful gourds, pumpkins,
and squash. Tables made with glass platforms over
rustic wine barrels support all the eye-catching
food itself.”
The buffet features items such as shrimp
cocktail and caviar, along with assorted salads like
the Roasted Pumpkin Kebabs over Mixed Greens,
as well as soups, including Sweet Potato and
Parsnip Bisque. A carving station hosts the
traditional turkey served with giblet gravy and
cranberry-orange relish, as well as a Horseradish
and Herb-Crusted Prime Rib. Other entrées
include Zucchini-Wrapped Grouper with
Butternut Squash Hash and Blood Orange Beurre
Blanc and Guava Glazed Chicken Breast with Fig
Sauce. Creative spins on traditional sides include
Roasted Elephant Garlic Whipped Potatoes and
Rice Pilaf with Candied Pecans, Vegetables, and
Fresh Herbs.
“The holiday fun doesn’t end with
Thanksgiving Day,” says Senden. “We have our
annual Lighting of the Château celebration on the
following day, with hot dogs, hamburgers, caramel
apples, and hot cocoa [for nominal fees]. Kids
come and decorate their own sugar cookies with
the help of chefs and then watch Santa and the
Grinch arrive in a red convertible. At sunset, Santa
stands on the balcony and turns on the lights that
decorate the château. Then we have a fireworks
display to top it all off—kids love it.”
After Thanksgiving, many properties gear up
for December holidays, decorating their function
rooms and restaurants to embrace the season and
also to draw clients for holiday parties. The
Seaport Boston Hotel has a unique meeting space
that accommodates up to 5,000 people for trade
shows and large exhibitions; each holiday season,
they decorate it with a theme.
“Last year it was ‘Neighborhoods of Boston,’”
says Marianna Accomando, VP of sales. “Holiday
parties with a minimum of 500 guests found
themselves wandering through tree-lit, snowcovered
sets of Beacon Hill, North End,
Chinatown, Charlestown, and, of course, Seaport.”
Chef Richard Rayment crafted menus to match
each neighborhood. For instance, Beacon Hill,
with its life-size replicas of Federal-style row houses
(complete with carolers), featured a menu of
Stuffed Pork Loin, Beef Tenderloin, and Mushroom
Wellingtons. North End featured Italian restaurants
and other storefronts, with dishes like Shrimp
Scampi over Tri-colored Orzo and Farfalle with
Chicken, Mushrooms, and Artichokes.
“The Seaport set had a huge replica of the USS
Constitution, which is stationed here in Boston. We
served crab cakes, clam chowder in paper cones,
popcorn shrimp, and a mini slider bar—eat-andgo
types of food,” says Accomando. “We even
recreated the Public Gardens of Boston with a faux
ice skating rink, park benches, and ice sculptures
fashioned after human statues.”
Another property that goes the distance to wow
guests is Asheville, North Carolina’s Grove Park
Inn. From November through January, the inn
hosts the National Gingerbread House
Competition and Display, attracting hundreds of
contestants and thousands of admirers from across
the country. The competition is fierce, especially
since the winning houses are flown to New York
City for display on ABC’s Good Morning America.
“The gingerbread houses are in New York for
one week, but for the rest of the time, they’re on
display at the hotel,” says Freda Baker, director of
catering. “They are ornate, with attention paid to
every little detail, and they each have their own
theme. We place them in different decorated
venues around the hotel. Last year, we had a
Santa’s Toyshop area with trains, big building blocks, nutcrackers, and other children’s toys; a
gingerbread village; and a winter scene with
snowmen and snow-covered trees.”
Other beautiful decorations abound
throughout the hotel, including miniature holly
trees, poinsettias, wreaths, and garland. There’s a
huge decorated Christmas tree in the Great Hall,
and the hallway leading from there to Horizons
restaurant is lined with 25 differently themed
Christmas trees.
Because they’re at the heart of the season,
Grove Park doesn’t leave out the kiddies in their
holiday considerations. They host an annual
“Major Bear” party, which has themed kid-friendly
buffets, dancing (including the hokey pokey),
ornament painting, and a visit from Santa Claus.
“The buffets are really cute,” Baker says. “We
have stations like Reindeer Grazing [veggies,
potato chips, fruits, dips], Mama Claus’s Entrées
[honey-baked ham, mac ‘n’ cheese, chicken
fingers, mini-pizzas], Gingerbread Lane
[gingerbread men, chocolate chip cookies, mini
brownies], and Frosty’s Sundae Station [ice cream
bar with all the trimmings].” The party is a bargain
at $22 for kids and $26 for parents, and Baker says
that it’s a sell-out.
Planning events around the kids is smart from
a sales perspective; the holidays revolve largely
around children. But their parents also take great
joy in this season, especially when they can escape
the sales counters long enough to watch their kids’
wide-eyed wonder. Some hotels, like the Radnor
in St. Davids, Pennsylvania (near Philadelphia),
offer families this opportunity in the shape of a
children’s tea.
“Our Children’s Holiday Tea is a special time,”
says Anita Sayers, executive director of marketing &
communications. “Grandparents, parents, aunts,
uncles, and the children they love all sit down at
reserved tables and enjoy a sweet tradition.”
Children are first ushered into the hotel’s
Terrace Room by a toy
soldier and winter fairy.
They are then served scones
with Devonshire cream and
preserves; assorted tea
sandwiches such as peanut
butter and jelly, apricot
cream with strawberries, and
white cheddar (adults have
other options); and
miniature pastries, truffles,
and hand-decorated sugar
and gingerbread man
cookies. They drink hot
chocolate, hot tea, or
chocolate milk from actual
china teacups.
The Radnor goes to great
lengths to make the day
both appetizing and
entertaining for kids. After tea, they gather around
the winter fairy, who regales them with magical
and interactive holiday stories like The Nutcracker.
A piano player hands out jingle bells for the
children to shake while they sing along to holiday
carols. A crafts table is set up with construction
paper, crayons, and markers, so they can make
greeting cards for loved ones. Pictures are snapped
in front of a 12-foot poinsettia tree, and, finally, on
their way out, kids receive a holiday-themed book
to remember the day.
One night that is all about the adults—New
Year’s Eve—is celebrated with a twist at the
Middlebury Inn, in the quaint little town of
Middlebury, Vermont. Last December 31, the inn
transformed one of its dining rooms into a theater
so the local Town Hall Theater (which is
undergoing renovations) could host They All
Laughed: Broadway’s Funniest Songs.
“We set up 150 seats, a stage, sound system,
and lighting in one of our two dining rooms,” says
Randy Morris, director of F&B. “In the other one,
we served a five-course dinner with wine pairings.”
The five courses included delectable choices
like the Pan-Seared Crab Cake with Berry Salsa
and Raspberry Ginger Butter, Roasted Game Hen
with Wild Mushroom Stuffing and Sweet Corn
Cream, and Grilled Red Rock Elk Medallions with
Raspberry Zinfandel Sauce. After dinner, the crowd
adjourned to the “theater,” while tables and chairs
were cleared out of the dining area and replaced
with a 12-piece band that helped folks dance the
night away.
“Wearing party top hats and tiaras,” Morris
says, “everyone took their Champagne to the
verandah, which overlooks the town greens, and
the bell tower rang in our New Year. It was a night
to remember.” Memories … now that’s what Bing
was really aiming for.
Ashley Brown Allen is a frequent contributor to Hotel F&B.