n the road to becoming the 44th President of the United
States, candidates will spend much of their time in the coming
year with fundraisers and speaking engagements at properties
all over the country. From a food and beverage
standpoint, this means tighter security, last-second changes
to the menus and schedules, and, in some cases, a complete lockdown of
the culinary staff while the politician is in-house.
“The number-one thing is to maintain flexibility,” says Robert Neubert,
director of catering sales, Hilton Chicago. “You can have the best agenda possible, and it’s going to change the day of the event.”
“It’s not a food and beverage moneymaker,”
says Bernhard Götz, executive chef, Little
America Hotel, Salt Lake City, and former
executive chef, Sheraton Chicago Hotel and
Towers. “You’re lucky if you break even.”
So why would a hotel go through the hassle
of hosting a dignitary? We looked for answers
and collected tips from political hospitality
veterans who, collectively, have cooked or
catered for Presidents Ronald Reagan, George
H.W. Bush, Bill Clinton, and George W. Bush, as
well as many presidential hopefuls, including
Illinois Senator Barack Obama and
Massachusetts Governor Mitt Romney.
1.THE SERVICE IS SECRET
“Obviously, there’s a lot of visibility and PR,
but, from a revenue standpoint, it might not
always be the soundest decision,” says Vince
Fattore, associate director of catering, Sheraton
Chicago Hotel and Towers. “There’s a lot of
stress on the operation because there are always
tons of last-minute changes made by the
advance team of the Secret Service.”
Fattore says a politician’s team will request
exclusive rights to the ballroom and often asks
that there be no other events around them. And
they keep the true arrival time of the dignitary
secret.
“They don’t give you the actual times until
that morning,” Götz says.
Political events can range from a private VIP
dinner for 25 to a fundraiser for 3,000-plus.
Often, the more people involved, the harder it is
to stay on schedule.
“After 9/11, security became triple-tight,” says
Götz. “It becomes a longer process for the
people who attend these functions. They bring
everybody in and search them.”
2. DESIGN A MALLEABLE MENU
From a banquet standpoint, extra delays
require food that can stand up to the waiting.
“You need something that can be served
within a 30-minute notice or held for two hours.
If it’s lunch, I try cold food, such as a chilled
grilled chicken plate or poached salmon that can
sit refrigerated or be pre-set,” Neubert says.
“I get involved in the pre-planning of the
menu. I don’t let them tell me, ‘Here, this is
what we want.’ I’ll tell them, ‘This is what you’re
going to be able to do,’” Götz says.
3. FOLLOW THAT FOOD
Depending on the dignitary, the food used
for the function is tracked by the advance team
from its source at a warehouse through the
hotel’s loading dock.
“When I was in Chicago, they went to U.S.
Foodservice to make sure the food was secure,”
says Götz. “Everything had to be on one truck,
and they wouldn’t let it out of sight. The police
and the health inspector drove with them.”
4. DOUBLE YOUR STAFF
Like food, employee schedules can require
final approval from a politician’s team. If the
President is coming, all personnel go through a
background check.
“Their Social Security numbers are given to
the White House, says Fattore. “If there’s a
problem with any of the service staff, they can’t
work the event.”
“You always want to double your staff in case
you need extra people,” says Götz. You might
have someone with something on their history,
and they won’t let them in.”
5. PREPARE FOR LOCKDOWN
On the day of the event, especially if the
President is in the hotel, all exits are blocked by the
Secret Service. That means the kitchen staff,
wherever they are, are locked down until the
politician leaves.
“If you have a shift coming in at 6 a.m. and
another coming in at 2 p.m., and they lock down
the hotel between 11 a.m. and 4 p.m., then the
2 p.m. people have to be there no later than
10:30 a.m.,” Götz says.
This is another hidden cost of hosting a dignitary
because there are extra personnel often just waiting
to work.
“Once you’re locked down, that’s it. You cannot
move out of your area. We just set up an area in the
cafeteria and give them free food. They’re happy
because they’re getting paid overtime,” Götz adds.
WORTH THE WORRY?
No matter how many hoops a hotel has to
jump through, the extra effort is usually worth it.
“It’s tremendous visibility,” says Neubert. “In
the past year, we’ve had two visits from
President Bush. John Edwards has been here
twice. We’ve had Obama probably ten times in
the last year. There’s a level of excitement.”
“It’s rewarding, there’s no two ways about it,”
says Götz. “If the President comes to your hotel,
no matter if you’re for or against him, he’s still the
President, and people feel proud about that.”