When it comes to hospitality, the Irish parliamentarian
Maurice Healy put it best: “Keep your treasures for a
night when those few who are nearest to your heart can
gather round your table, free from care, with latchkeys in
their pockets and no last train to catch.” In an effort to
foster guest interaction and a sense of residential community,
Staybridge Suites attempts to do that—with
the introduction of a buffet design that capitalizes
upon the tradition of a community table.
The transformation
of Staybridge Suites’
public areas involves
opening the wall
between the buffet area
and the great room and
installing the Gathering
Table—a bar-height,
Silestone-topped island
surrounded by stools. It
is a three-sided design,
with two seating sides
and the longest side left
open for guests who
wish to stand. The
room’s new plan and
inclusion of the
Gathering Table are
intended to stimulate
guest interaction during
breakfast and the
Sundowner evening
reception. Pendant lighting and stone wall accents in
the buffet area contribute to a cozy ambience. The
Gathering Table design will be rolled out at more than
100 Staybridge Suites properties within the next several
years.
Response to lifestyle trends was a big factor in introducing
the Gathering Table concept. A 2007 Home
Design Trends study conducted by the American Institute
of Architects reported that 66 percent of firms indicated a
greater consumer interest in more communal, open
space in the home. The integration of the kitchen area
into living space was also in very high demand. It was a
logical extension to provide a kitchen-like island in the Staybridge Suites buffet redesign, where extendedstay
guests can opt to dine or work in a convivial,
communal setting. The Gathering Table design
offers guests “permission” to engage at whatever
social or business level they choose.
VP of Brand Management Robert Radomski
says,“The Staybridge Suites Atlanta Perimeter
East was the first property to feature the
Gathering Table, and response from guests and
staff alike has been positive. Guests comment
that they enjoy the more relaxed atmosphere,
and staffers love it. They appreciate anything
that keeps guests socializing and happy. From a
practical standpoint, the Gathering Table allows
for better traffic patterns in the buffet area, with
more adjacent counter space for beverage stations.
Better access to beverage refills keeps congestion
away from the food service area.”
Other elements of the design include additional
bar-height tables in the great room,
mounted televisions, and a community bulletin
board with hotel activities and the Sundowner
reception menu. The Sundowner reception is
offered Tuesday through Thursday from 5:30 to
7:30 p.m. and features complimentary wine,
beer, and soft drinks. Light hors d’oeuvres are
the standard fare, and a special barbecue is featured
on Wednesday evenings. A complimentary
breakfast buffet is offered daily and features a
hot entrée, cereal, oatmeal, breakfast breads and
muffins, eggs, fresh fruit, yogurt, juice, sodas,
and Wolfgang Puck coffees.
Staybridge Suites continues to enhance
their upscale, all-suite properties with other
unique home-away-from-home design features
and amenities. Corporate initiatives such as
Free Wireless Anywhere, the Just Like Home
Theater, and the new Outdoor Living Room
offer homey touches. These features encourage
guests to circulate and spend more time in
public areas.
Radomski adds, “We want to provide an
environment where guests can mix, mingle, and
socialize—where good times and memories prevail.
Both the Gathering Table and the Outdoor
Living Room create a more relaxed setting
where guests can linger and enjoy dynamic
group energy and networking opportunities.”
Nancy Fox is a frequent contributor to HOTEL F&B.