There are two areas where we can
identify major food cost problems.
Focusing on these and taking corrective
actions can put dollars in the bank
1. CHRONIC WASTE
If a restaurant features lots of specials,
and if they account for more than
one-third of its volume, there is probably
a significant waste expense.
Forecasting is much more complex
with menus featuring market-based
entrée specials.
Many menus focused on specials
create chronic waste. The cost of each
bad decision usually is not immediately
recognized. These mistakes are frozen,
rehashed, served on buffets, and fed to
employees. Some executives praise
chefs and kitchen managers for their
talent with using leftovers. It’s okay to
creatively use a modest amount of overproduction.
Chronic waste starts when
over-production becomes routine
Once an operation starts producing
too much product due to poor forecasts,
the focus is more on mistakes
than successes. Waitstaff are asked to
recommend last night’s poorly received
fifth choice rehashed into tonight’s
number-one choice. At an extreme,
companies spend capital resources on
greater freezer capacity.
How do we end this
cycle of progressive and
chronic waste? One way
is to develop and feature
a solid slate of popular
entrées on the base
menu. Use specials judiciously
to highlight seasonal
favorites (preferably
using low-cost seasonal
ingredients).
It’s okay to offer some variations on
a theme, but try to use fewer meat and
seafood raw ingredients. Waste
expands as the variety of protein ingredients
increases in the walk-in cooler.
Operators with limited menus experience
little waste because they offer
the same entrées and sandwiches day
after day. Study this simplicity before
revising your menu strategy.
2. LOW-VOLUME PERIODS
There is an adage in the restaurant
industry that states: Volume hides mistakes.
I prefer to take the statement
and twist it a little. What are these hidden
costs? Why does volume hide
them so well? Is there a
benefit to eliminating
these profit killers?
Hidden costs often
involve food consumption
unexplained by menu
analysis. Finding the food
consumed without
regard for the number of
covers or menu choices
made daily is our goal.
When do these costs
become visible?
Hidden costs stand out on low-volume
weeks. When there is no volume
to hide them, we can identify and eliminate
these problems. Embrace slower
periods, and use them to improve.
The core staff is often on duty during
slower business periods. These workers
most likely consume food while on the
job, and they may also consume food off
the premises. It’s a mistake to credit the
food cost for employee meals. Rather
than issuing a credit, include the employee
meals in the food cost percentage. If
we credit these meals, we miss a control
opportunity.
Some operators see huge swings
when their volume drops. The biggest
moves I’ve seen are from the high 20s
to low 40s. If food cost percentage is
28 percent at peak volume and 42 percent
at the low point, we use 50 percent
more food per portion served to a
customer.
Imagine someone robs a case of
shrimp each week. The impact of this
is clearly greater when volume drops.
Try not to offer additional cover by creating
overly generous employee meal
credits in your calculations.