
t is incredible what technological
developments have
been accomplished in the
past 60 years. Over the next
60 years, rapid advancement is
expected to continue, and one
area where this may be realized
is with more widespread
use of robots in the workforce.
Robots are electromechanical
devices capable of performing
autonomous or preprogrammed tasks. They come in
a wide variety of shapes, sizes, and configurations.
The major classes of robots are robotic arms and
autonomous/mobile robots. Robotic arms are fixed
in place but can reach and manipulate parts and
tools. Autonomous/mobile robots are able to move
around the work space to accomplish tasks.
Real, working, sophisticated robots, including
robotic arms and mobile robots, are in use today
and are revolutionizing the workplace. Robots have
the potential to change our economy, our health,
our standard of living, our knowledge, and the
world in which we live. As the technology progresses,
we are finding new ways to use robots.
Automotive manufacturers were the first to
use robots, and they still represent the majority of
industrial robot users. Further, automotive manufacturers
are still the driving force behind using
robots in the workforce. These robots perform
tasks workers should not or cannot do continuously
such as welding, painting, heating, cutting,
grinding, assembly, and other applications.
Once robots start arriving in the job market in
significant numbers, they have the potential to dramatically
change the world economy. Most major
manufacturers will likely begin implementing
robots at approximately the same time. Other
industries, such as fast food, construction, transportation,
warehousing, etc, will begin automating
with robots as well. Hotels can also benefit from
using robotic technology.
Dynamic and rapid changes in corporate and ownership
structures within the hospitality industry have
resulted in hospitality companies being forced to
employ technology in new and more productive ways.
Guest-operated devices, such as in-room movies,
check-out kiosks, and automated mini bars, are primarily
intended to make guests’ stays more convenient.
At the same time, they streamline operation of the
hotel and can generate additional revenues and
reduce expenses. If more people use the kiosk checkout
option, for instance, the front desk is less congested
and fewer employees may be needed.
If introduced correctly, robots can reduce labor
costs and improve the quality of life for hotel
employees by freeing them from dirty, boring and
dangerous tasks. Some possible areas where
robotic applications could be used in hotel F&B in
the immediate future include:
- Bartender—to mix and serve drinks, make coffee
at large banquets, etc.
- Server—to serve and replenish party food
- Busboy—to load and empty dishwashers
Robots are useful for both work and entertainment,
and they will be used more extensively in
the future. Robots can contribute to improved productivity,
quality, profitability and, indeed, survival,
and should be an integral part of every manufacturing,
service, and business strategy.
The hospitality industry must embrace this cutting-
edge technology to improve productivity.
Hospitality industry executives should recognize
the significant changes occurring in how business
is being conducted in the new millennium, and
they must begin planning how to respond.
With the fast-changing technological developments
in the highly competitive hospitality industry,
it is up to hospitality executives to provide the
vision for how robotics technology can be used
now and in the future, the resources necessary
for implementation, and the motivation to make
it happen.
Frederick J. DeMicco, Ph.D, is professor and ARAMARK chair of Hotel &
Restaurant Management, the University of Delaware. Contact Dr.
DeMicco at fdemicco@udel.edu.